You make a difference in the world through innovation, we specialize in the high-impact creative content strategies, written and multimedia content and digital and print channels that help you talk about it.

Way Ahead empowers brands with communications that doesn't feel like marketing and delivers the social channels, websites and printed material you need to reach your audience.

Most people are exposed to more than 5000 branded messages every day, but no more than a dozen actually stick. Whether you are a startup, a business or a public organization, we love to help you cut through the noise.

Thanks to the digital revolution every brand is a publisher, but now more than ever strategy, quality and consistency matter.

By optimizing your marketing and communications mix, we help your world-changing call to action and message compete in a world where traditional advertising and direct marketing matter less.


Working with Way Ahead is simple and effective. We work with your team to understand your goals and explore the content and assets already available within your business or organization. Depending on your needs, we create the right strategy and deliver the communications project that helps you cut through the noise.

Peter Koekoek

Way Ahead Founder & Chief Communicator


Peter founded Way Ahead to help innovative brands reach their goals of making the world a better place.

Having lived on both sides of the Atlantic, Peter is passionate about using his unique international perspective to help clients communicate.

Peter is a digital marketing communications strategist and content creator and has strong experience working across borders for startups, multinationals and universities.

He learned valuable lessons in emerging and established tech clusters across Europe and Canada. Peter worked on both the news and marketing side in the innovation sector, and never lost the 'nose for a good story'.

Whether you target consumers or students, researchers and law makers: Peter loves finding creative ways to break down barriers and connect people across borders, technology sectors and policy areas.

  • Peter always suggests new ideas, introduces us to the latest digital trends and turns challenges into opportunities. What is so great about working with Way Ahead is that Peter really understands innovation – and how creative communications fits into that.
    Angela Howarth
    Head of Communications, Future Cities Catapult
  • Peter has supported us with several of our global and national communications campaigns, it is always a great pleasure to work with him. Having Peter on board is very effective, he has made us think differently about content and introduced new digital tactics.
    Ebrahim Mohamed
    Director of Education, Climate-KIC
  • Peter has turned complex information into compelling stories for us on many occasions. Whether it is a blog post or an interview, he is always able to communicate very effectively and uses the latest digital tactics to increase our impact.
    Prof. Richard Templer
    Imperial College London
  • Peter has produced impressive brochures and programs for our international conferences. He is reliable, has a great eye for detail and is always able to offer effective solutions, also under time pressure.
    Silvana Koch-Mehrin
    Founder of the Women in Parliaments Global Forum (WIP), Member of the European Parliament 2004-2014
  • “Peter is very reliable, helps us be creative and delivers projects on time and on budget. It’s so much easier to work with someone who really understands a complex, fast-paced and often sensitive environment like Brussels.”
    Adam Mouchtar
    Special Advisor at the European Parliament; Managing Director, EU40